Hub
Sixteen years building partner-led revenue engines at ServiceNow, IBM and Autodesk. Here's what I've learned, packaged so you can use it. That same lens feeds primary research and expert-network conversations on partner ecosystems and GTM strategy.
Downloadable templates from real GTM systems I've built.
Live at Salesforce
End-to-end: ICP, campaigns, seller activation and pipeline rhythm for agentic industry solutions across Retail, Manufacturing, Auto, Travel and Hospitality.
Define and prioritize who to sell to, and when.
Align AEs, overlays and partners without the politics.
Turn one-off deals into repeatable, scalable plays.
The QBR and pipeline dashboards that keep leadership aligned.
Presentations and explainers — the same content that goes on YouTube.
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Building a Partner Offering Factory
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The MEDDPIC Playbook, Explained
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ICP Targeting in 15 Minutes
Auto-pulled from the Blog, tagged GTM — no separate writing needed here.
Let's talk about what a GTM system looks like for your team.